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SEO Writing Masterclass by Surfer
Course Introduction
Introduction (4:08)
Module 1: Content strategy and keyword research
0. Why do you need Module 1? (1:53)
1. Content strategy: Content for different stages of awareness (10:10)
2. Content strategy: Keyword research and prioritization (9:04)
3. Content strategy: Planning topic clusters for your website (11:12)
Module 2: Four phases of SEO writing
Video 1: Introduction + 4 phases of content creation (2:39)
Video 2: Discovery phase: Digging into search intent (7:02)
Video 3: Discovery phase: Analyzing on-SERP features – how to take over more real estate in search results (schema.org) (7:39)
Video 4: Discovery phase: Find the best content that ranks for your keyword (3:35)
Video 5: Discovery phase: Create an outline based on top pages in search results (5:58)
Video 6: Discovery phase: Create guidelines for words, phrases, and content structure (8:59)
Video 7: Writing phase: Rules of thumb (8:55)
Video 8: Writing phase: Title tag (5:43)
Video 9: Writing phase: Meta description (3:22)
Video 10: Writing phase: Enrich your content with data, big names, or a different twist (7:15)
Video 11: Writing phase: Images and alternative texts (7:37)
Video 12: Writing phase: Internal linking (7:22)
Video 13: Conversion strategy: Make an irresistible offer (12:51)
Video 14: Conversion strategy: The good, bad, and ugly of gated content and lead generation (9:39)
Video 15: Conversion strategy: Plan call-to-actions across your content (7:14)
Video 16: Optimization phase: Check your rankings with Google Search Console (7:42)
Video 17: Optimization phase: Run SEO audit for your article (9:59)
Video 18: Optimizatioin phase: Organize your SEO optimization process (5:08)
Module 3: Increase wages for your content services
Video 1: Introduction + why you should probably charge more (6:31)
Video 2: Sell the process, not just your content piece (7:41)
Video 3: Sell the content strategy, not just an article (10:40)
Video 4: Use Content Score to charge more for your services (9:04)
Video 5: Things you can outsource to your virtual assistant (5:35)
Bonus: Bulletproof Content Strategy That Will Work For Years (Webinar from March 30)
Introduction and warm-up questions about future of SEO content creation (9:43)
Part 1: Content Editor (21:38)
Part 2: Content Planner (21:54)
Internal linking – fundamentals & tips (6:13)
Advanced tricks & tips for Surfer users (12:28)
Q&A session (17:56)
Finish the Masterclass to unlock extras
Surfer deal for graduates
Certificate of completion
Video 14: Conversion strategy: The good, bad, and ugly of gated content and lead generation
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